As a culmination of the 10 year celebration, creative director Roman Alonso of Commune Design, photographer Lisa Eisner, and cinematographer Wyatt Troll travel to The Shoals to capture the Alabama Chanin collection.
The Archives — 2010
In 2010, ten years after arriving back in Alabama, Natalie and Alabama Chanin partner with Commune Design—Los Angeles-based, award-winning design studio—to create a new logo, label, and brand assets. The new logo is a play on Chanel Paris, with “Alabama” large and “Chanin” small underneath. The new mark incorporates the “A” and the “C” as integral parts of a wagon wheel signifying the evolving arms of the business from collections and collaborations to books and workshops. Learn more about the extraordinary work of Commune here. View Commune’s brand assets for Alabama Chanin here. Slide 1: Development for Alabama Chanin signature...
Alabama Studio Style, the second book in the Studio Design Series, is published in 2010. The book builds upon techniques explored in Alabama Stitch Book. It adds new stitching, stenciling, and beading methods, and uses organic cotton jersey yardage rather than recycled t-shirts as raw materials. Twenty-four projects make up the core of the book, including garments, home décor and entertaining, and a collection of three menus with sixteen recipes.
Alabama Chanin’s 2009 and 2010 collections are featured in Cooper Hewitt, Smithsonian Design Museum’s National Design Triennial, Why Design Now? The exhibition, curated by Ellen Lupton, Cara McCarty, Matilda McQuaid, and Cynthia Smith, with contributions by Andrea Lipps, highlights 134 projects from an array of fields that represent innovative, solution-based design, progressive use of resources, and environmentally conscious practices. Through the triennial’s overarching/core themes of energy, health, community, mobility, materials, prosperity, communication, and simplicity, it explores projects that share a common goal of working in harmony with the environment and offering solutions, both small and large in scale, for the global necessities of sustainability and social responsibility.